How to Create WhatsApp Broadcasts with Pingstreams

WhatsApp Broadcasts in Pingstreams enables you to send a single, templated message from your WhatsApp Business Account to a large number of contacts at once. This is ideal for sending announcements, marketing promotions, order updates, or event reminders efficiently and at scale.

A key requirement for using this feature is that all messages must be sent using pre-approved WhatsApp message templates. This ensures compliance with WhatsApp’s policies and provides a structured, reliable messaging format for your recipients.

Getting Started

To begin creating a broadcast, navigate to the WhatsApp Broadcast section in your Pingstreams dashboard and click on the New broadcast button.

Step-by-Step Process

1. Choose a Template

1. Locate the “Choose a Template” dropdown menu
2. Click the selection button to view all available templates from your linked WhatsApp Business Account
3. Select the appropriate template for your message (e.g., appointment_reminder, health_tip)

2. Import Contacts from a CSV File

1. Click the Import from CSV button
2. A dialog window will open where you can download a sample file (e.g., dental_office.csv) by clicking the provided link
3. Use this sample file as a guide to format your CSV correctly

CSV File Requirements

• Prepare your CSV file following the sample structure
• Column names in the CSV file should match the placeholders in the template preview
• The most important column is phone_number (in international format, e.g., 393331234567 without the + symbol or a leading 0)
• Upload your CSV file by clicking Choose File

3. Check Fields and Send

After importing the CSV file:

1. Review the fields in the Contacts section to ensure all data is correctly mapped
2. Verify that your template preview shows the correct information
3. Click the Send broadcast button to initiate the broadcast

Best Practices

• Always test your templates with a small group before sending to your entire contact list
• Ensure your CSV file is properly formatted to avoid delivery issues
• Use phone numbers in the correct international format
• Keep your message templates compliant with WhatsApp Business policies

Important Notes

• All broadcast messages must use pre-approved WhatsApp message templates
• Recipients must have previously opted in to receive messages from your business
• Monitor your broadcast performance through Pingstreams analytics to optimize future campaigns

With Pingstreams’ WhatsApp Broadcast feature, you can efficiently reach your audience with personalized, compliant messaging that drives engagement and achieves your business objectives.